Initial Car Advertisement Resarch

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1957 BelAire  Sport Coupe Ad 3XXcorvair




All the adverts use typefaces that are easy to read, they also have shot slogans about the car that can stick in people heads. The fonts are also used to express the car for the vintage chevy advert, they use a classy font to show that the car is classy and for the MDX advert they make the font look futuristic to show that the car is for the future.

The minority of the averts show the car tilted to the side, this is so that the intended audience can see both the front and the side of the car.

For the modem car adverts, most cars are shown against a black background or dark background, this is because black is seen as a cool colour and so putting the car in front of it will make the car look cooler and more modem. However with the vintage ads most of the cars are against a white background this is because most of the cars are of a bright colour.

The modem adverts don’t show the owners, this is so that the intended audiences can picture themselves in the car, and image what they would look like. However the vintage ads show the car owners, the owners also well dressed and rich looking, they also look happy having the car, this is to make people think that if they buy the car then they will be happy to.

Every advert has a slogan above the car, each slogan is short and catchy so that it sticks in your head, it makes it seem that the car is a lot better than it is.




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